Abstract:
To address the problem of this work we establish the following question in what way does
commercial innovation affect the growth of sales of SMEs in the Canton Milagro, in the
period 2012-2018?, which leads to establish as a goal General to commercial innovation
and its impact on sales growth, the commercial sector of the Canton Milagro which is to
determine how commercial innovation influences the development of commercial SMEs,
analyzed how it affects the Lack of innovation that affects the productivity of commercial
SMEs by justifying work based on the need to improve their way of managing sales. The
theoretical framework the antecedents of the subject raised, as well as the foundation of the
variables of study, the same ones that were established in the questions of investigation.
The methodology required a bibliographical, descriptive and field study, the sample
corresponded to the 35 commercial SMEs of the Canton Milagro. The methods used were
the inductive, deductive and logical, the technique applied was the survey, an instrument of
which relevant information about these organizations, the main factor being the lack of
knowledge about sales management.
