DSpace Repositorium (Manakin basiert)

INCIDENCIA DE LA APLICACIÓN DE PUBLICIDAD Y PROMOCIONES AL DESARROLLO DE LAS PYMES DEL CANTÓN LA TRONCAL

Zur Kurzanzeige

dc.contributor.advisor Arteaga Arcentales, Evelin del Cisne
dc.contributor.author Campuzano Campoverde, Jose Luis
dc.contributor.author Zambrano Velez, Roxana Lourdes
dc.date.accessioned 2019-03-28T14:45:32Z
dc.date.available 2019-03-28T14:45:32Z
dc.date.issued 2018-11
dc.identifier.uri http://repositorio.unemi.edu.ec/handle/123456789/4484
dc.description La investigación se basa en información acerca de las Pymes del Cantón La Troncal, buscando como solución demostrar la importancia de la implementación de las herramientas publicitarias y promociónales para el desarrollo de las empresas locales, dando a conocer beneficios que contribuyen a la economía empresarial. es_ES
dc.description.abstract In this documentary research the main objective is to analyze the use of advertising and promotional tools in the business environment in order to know their influence on the development of SMEs in the Canton La Troncal through qualitative research. In order to obtain information, an interview was conducted. This research is very useful, because marketing tools such as advertising and promotion, which are used more frequently to help the companies' development, will be made known. Advertising is present in the environment where we live, nowadays it has become part of everyone's daily life, in any activity or situation in which we find ourselves we can see and hear it, we find it in radios, television, media, transports, signs where you go and in many other places. Companies need these marketing strategies to continue within the market and be participatory, owners when applying them must be aware of the changes that occur every day and adapt them to current trends, without neglecting how important it is. have a control of the scope that has been achieved and if the objectives were met, through this control the company can take correct decisions or different measures that contribute to their services or products improve their quality. es_ES
dc.language.iso spa es_ES
dc.rights openAccess es_ES
dc.subject Publicidad es_ES
dc.subject Promoción es_ES
dc.subject Digital es_ES
dc.subject Tradicional es_ES
dc.title INCIDENCIA DE LA APLICACIÓN DE PUBLICIDAD Y PROMOCIONES AL DESARROLLO DE LAS PYMES DEL CANTÓN LA TRONCAL es_ES
dc.type bachelorThesis es_ES
dc.source.reponame Repositorio de la Universidad Estatal de Milagro es_ES
dc.source.instname Universidad Estatal de Milagro es_ES
dc.unemi.typesenescyt Proyectos de Investigación es_ES


Dateien zu dieser Ressource

Das Dokument erscheint in:

Zur Kurzanzeige

DSpace Suche


Erweiterte Suche

Stöbern

Mein Benutzerkonto