The present study analyzes the bibliographic data referring to internal communication and the development of competitiveness in the Marcelino Maridueña transport cooperative. In companies, communication is an aspect of immediate achievement, while competitiveness is usually projected in the long term. Knowing these parameters, the evolution of one variable of immediate application was established with another one of long range. With a greater notoriety and impulse towards the small and mediu...

The proposal of this research is to create a deeper thought about what interest rates are, what they serve and what is their influence on the development of the economy of a society, also to raise awareness among people who, in order to obtain an economic benefit and "improve their quality of life", choose to apply for illegal or informal loans to finance their business projects or improve it no matter how high the interest they end up paying for the use of this illegal money and ignoring the...

In this documentary research the main objective is to analyze the use of advertising and promotional tools in the business environment in order to know their influence on the development of SMEs in the Canton La Troncal through qualitative research. In order to obtain information, an interview was conducted. This research is very useful, because marketing tools such as advertising and promotion, which are used more frequently to help the companies' development, will be made known. Advertisi...

This wоrk was developed for the purpоse of collecting infоrmation to help improve business skills with the use of simulatоrs for business students Career Management at Miracle State University. The research methоdology and field research literature and the type оr level оf study applied in this search is exploratоry to analyze the perceptiоn and benefits of the use of simulatоrs in educatiоn was applied, since the simulatоrs provide practical and prоfessional knоwledge And that the greatest d...

The marketing strategy is a type of strategy that defines a target market and the combination of marketing related to it, it is a kind of overview of the way a company operates within a market. The objective of this research will be to know the marketing strategies used by the Paris warehouse in the Milagro Cantón, for which a bibliographical and descriptive methodology was used. Therefore, a search was made of several scientific and investigative publications, in order to meet the stated obj...

In this documentary research the main objective is to analyze the use of advertising and promotional tools in the business environment in order to know their influence on the development of SMEs in the Canton La Troncal through qualitative research. In order to obtain information, an interview was conducted. This research is very useful, because marketing tools such as advertising and promotion, which are used more frequently to help the companies' development, will be made known. Advertisin...

This research is developed based on the organizational factors of the work performance which has been implemented in the State University of Milagro in the area of human talent using strategies and objectives that help the progress of the inquiry. Emphasizing the organizational factors also known as psychosocial factors that in one way or another bring the organization to grow or fall, a well-established organization has to be clear about its factors to which it should To strengthen to have a...

To address the problem of this work we establish the following question in what way does commercial innovation affect the growth of sales of SMEs in the Canton Milagro, in the period 2012-2018?, which leads to establish as a goal General to commercial innovation and its impact on sales growth, the commercial sector of the Canton Milagro which is to determine how commercial innovation influences the development of commercial SMEs, analyzed how it affects the Lack of innovation that affect...

The present study specifies the need to evaluate the sri and its effects on the tax culture of the canton milagro period 2007-2017, with the purpose of defining exhaustively how the tax culture influences in the informal sectors of the city of Milagro. This research frames the principle of identifying lines of action that generate a positive impact on the nation, through the contribution of taxpayers.Through the Internal Revenue Service, a negative impact is currently seen, since there is n...

The exposed research provides information to small and medium enterprises (MIPYMES) of improvements of the Marcelino Maridueña canton, through the bibliographic review it was possible to detect that the MIPYMES of this canton present a lack of management system, which does not allow to obtain statistics on their productive processes, low competitiveness, problems to market their products and get participation tickets in the public market. Therefore, the specific objectives in this study were;...

Este proyecto consiste en el diseño de la línea de producción de chocolate orgánico de alta calidad, compuesto por 75% de cacao orgánico el mercado potencial de estos chocolates serán las personas adultas de 22 a 60 años de la clase socioeconómica AB que sepan apreciar el chocolate fino uno de los factores de éxito más importantes, es que actualmente hay una preocupación masiva por el consumo de alimentos orgánicos, por tanto se espera una alta probabilidad de aceptación del producto en el me...

Actualmente el internet, las redes sociales y las distintas herramientas de marketing desafían la comprensión predominante de los mercados y las prácticas de marketing, esto brinda oportunidades de crecimiento y desarrollo para distintos tipos de empresas sin la necesidad de grandes inversiones el internet se ha convertido en el más importante mercado de bienes y servicios, aproximadamente existen alrededor de más de mil millones de usuarios que acceden a este servicio desde distintos tipos d...

La evolución de las Herramientas CASE en sus inicios ayuda en la documentación por computadora, diagramación, herramientas de análisis y diseño a mediados de los 80’s se presenta un diseño automático de análisis, pruebas y repositorios automáticos de información de sistemas posteriormente se logró la generación automática de código desde especificaciones de diseño se puede definir a las Herramientas CASE como un conjunto de programas y ayudas que dan asistencia a los analistas, ingenieros de ...

El presente trabajo se centró en estudiar la relación que existe entre la calidad del servicio sobre la satisfacción de los clientes del departamento de materiales e insumos agrícola de la empresa FOGGIASA S.A del cantón Milagro, por ello, se estableció como objetivo central el determinar la calidad de servicio y su influencia en la satisfacción de los clientes de la empresa FOGGIASA S,A del Cantón Milagro del año 2018, por lo tanto, para cumplir con este objetivo se establecieron como objeti...

El desarrollo de las empresas en la actualidad exige grandes cambios, variaciones importantes en la manera y forma de visualizar al mercado y cada uno de los elementos que en ella confluyen, es decir, cada uno de los actores que están presentes para el desarrollo del sistema económico comercial de las masas en este escenario planteado, el desarrollo de estrategias que nos permitan captar una mayor cantidad de clientes potenciales a un menor costo se ha vuelto una tarea casi indispensable para...

Actualmente los mercados han venido desarrollándose de diferentes maneras, generando cambios en la adquisición de bienes y servicios a su vez hoy en día se ha podido observar como las grandes y reconocidas marcas, han venido dando cambios más globalizados el presente trabajo investigativo se ejecutó con el objetivo de identificar de qué manera el posicionamiento de marca ha venido influyendo en la mente del consumidor, al momento de satisfacer una necesidad mediante la investigación cualitati...

El objetivo general de la investigación se basó en determinar la Comercialización de las Marcas Propias y su Aceptación por parte de los Consumidores del Cantón Milagro, realizando una identificación de los tipos de productos con marcas propias que ofrecen los negocios al consumidor, describiendo las variables que influyen en el nivel de aceptación de estas marcas y determinando el porcentaje de negocio y variedad de productos las teorías evaluadas para sustentar el estudio: Teoría de la Marc...