“INNOVACIÓN COMERCIAL Y SU INCIDENCIA EN EL CRECIMIENTO DE LAS VENTAS MIPYMES DEL CANTÓN MILAGRO EN EL PERIÓDO 2012 HASTA 2018”

Abstract

To address the problem of this work we establish the following question in what way does commercial innovation affect the growth of sales of SMEs in the Canton Milagro, in the period 2012-2018?, which leads to establish as a goal General to commercial innovation and its impact on sales growth, the commercial sector of the Canton Milagro which is to determine how commercial innovation influences the development of commercial SMEs, analyzed how it affects the Lack of innovation that affects the productivity of commercial SMEs by justifying work based on the need to improve their way of managing sales. The theoretical framework the antecedents of the subject raised, as well as the foundation of the variables of study, the same ones that were established in the questions of investigation. The methodology required a bibliographical, descriptive and field study, the sample corresponded to the 35 commercial SMEs of the Canton Milagro. The methods used were the inductive, deductive and logical, the technique applied was the survey, an instrument of which relevant information about these organizations, the main factor being the lack of knowledge about sales management.