Please use this identifier to cite or link to this item: http://repositorio.unemi.edu.ec/handle/123456789/4485
Título : TRABAJO PRÁCTICO DE EXÁMEN DE GRADO O DE FIN DE CARRERA DE CARÁCTER COMPLEXIVO DISEÑO DE ESTRATEGIAS DE MERCADOTECNIA PARA LA MICROEMPRESA ALMACÉN PARÍS EN EL CANTÓN MILAGRO
Autor : Arteaga Arcentales, Evelin del Cisne
Castro Salazar, Joselin Vanessa
Curillo Villao, Katherine Fabiola
Palabras clave : Estrategias
Mercadotecnia
Mercado
Fecha de publicación : Nov-2018
Resumen : The marketing strategy is a type of strategy that defines a target market and the combination of marketing related to it, it is a kind of overview of the way a company operates within a market. The objective of this research will be to know the marketing strategies used by the Paris warehouse in the Milagro Cantón, for which a bibliographical and descriptive methodology was used. Therefore, a search was made of several scientific and investigative publications, in order to meet the stated objectives, which helps to know several important issues based on a study and analysis without the use of measuring or tabulating statistical results. Arriving as a conclusion that the development of advertising strategies is a technique to overcome sales, this is the reason why micro companies and companies should know about the issue and give relevance to the application of advertising media, these will be known with a previous study through research techniques.
Descripción : Este proyecto investigativo constará de cuatro capítulos los cuales se detallan a continuación: Capítulo uno contiene el problema a investigar junto con los objetivos planteados tanto general con específico y la justificación del problema a resolver.
URI : http://repositorio.unemi.edu.ec/handle/123456789/4485
Appears in Collections:Tesis de Ingeniería en Marketing
Tesis de Ingeniería en Marketing

Files in This Item:
File Description SizeFormat 
CASTRO SALAZAR JOSELIN VANESSA_CURILLO VILLAO KATHERINE FABIOLA.pdf2,4 MBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.