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Titel: TRABAJO PRÁCTICO DE EXÁMEN DE GRADO O DE FIN DE CARRERA DE CARÁCTER COMPLEXIVO DISEÑO DE ESTRATEGIAS DE MERCADOTECNIA PARA LA MICROEMPRESA ALMACÉN PARÍS EN EL CANTÓN MILAGRO
Autoren: Arteaga Arcentales, Evelin del Cisne
Castro Salazar, Joselin Vanessa
Curillo Villao, Katherine Fabiola
Stichwörter: Estrategias
Mercadotecnia
Mercado
Erscheinungsdatum: Nov-2018
Zusammenfassung: The marketing strategy is a type of strategy that defines a target market and the combination of marketing related to it, it is a kind of overview of the way a company operates within a market. The objective of this research will be to know the marketing strategies used by the Paris warehouse in the Milagro Cantón, for which a bibliographical and descriptive methodology was used. Therefore, a search was made of several scientific and investigative publications, in order to meet the stated objectives, which helps to know several important issues based on a study and analysis without the use of measuring or tabulating statistical results. Arriving as a conclusion that the development of advertising strategies is a technique to overcome sales, this is the reason why micro companies and companies should know about the issue and give relevance to the application of advertising media, these will be known with a previous study through research techniques.
Beschreibung: Este proyecto investigativo constará de cuatro capítulos los cuales se detallan a continuación: Capítulo uno contiene el problema a investigar junto con los objetivos planteados tanto general con específico y la justificación del problema a resolver.
URI: http://repositorio.unemi.edu.ec/handle/123456789/4485
Enthalten in den Sammlungen:Tesis de Ingeniería en Marketing

Dateien zu dieser Ressource:
Datei Beschreibung GrößeFormat 
CASTRO SALAZAR JOSELIN VANESSA_CURILLO VILLAO KATHERINE FABIOLA.pdf2.4 MBAdobe PDFÖffnen/Anzeigen


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